By, Kyle Gibson
Chevrolet’s advertisements with Manchester United have been beautifully produced, emotional and sentimental.
The U.S. car giant and United’s jersey sponsor did not disappoint in its latest effort, which honors world soccer and is called “The Beautiful Game: Where There’s Play, There’s Beautiful Possibilities.”
The advertisement honors grassroots soccer, international soccer and soccer fans, tying everything together in an emotional way by asking “Is it possible for the game to touch the lives of billions of people around the world and make dreams come true?” The commercial then cuts to Manchester United’s Old Trafford Stadium (dubbed the Theatre of Dreams), where captain Wayne Rooney simply says “Absolutely.”
Rooney is flanked by Ander Herrera to his right and Michael Carrick to his left. Both of these guys aren’t exactly sexy choices, but perhaps they’ve been rewarded for successful and important seasons.
Chevy’s ads have been expertly crafted so far. It’s evident there must be a few footy fans in the creative department. Here’s to plenty more throughout their sponsorship with United.